#CNILux: Next Generation Jewels
Jewellers Noor Fares and Dalia Daou came together on stage at the CNI Conference this afternoon, explaining to Suzy Menkes and executive vice president of the Italian Exhibition Group, Matteo Marzotto (master of arranging dynamic jewellery exhibitions) their approach to their respective brands.
For Daou, the brand is an inherited one and as such the approach is respectful of the past and forward-thinking to the future. The young designer, who pursued studies in the sciences before retraining as a jeweller, is a third-generation custodian of the brand that her grandfather, Georges Daou started in the Thirties in Lebanon, something that she calls a responsibility but also a privilege. Her designs, she said, take inspiration from the past, but very much stem from her studies, with multiple references to light, the sun and the stars, as well as the use of stones. Despite the exquisite nature of her work, she said jewellery shouldn’t hinder a woman’s work and play, it should be enjoyed. “The more it is worn and the less time in your jewellery box is obviously great.”
Fares, whose family are also Lebanese, shares similar principles to Daou with her eponymous label, which she founded in 2009 after graduating from Central Saint Martins.
She explained that she designs jewels for women who are looking for something that cuts deeper than surface decoration. “Buying jewellery is emotional,” she said. “My jewellery is about talismans, it’s physical and spiritual… There seems to be a general interest in wellness right now, and talismans have the ability to protect its wearer and promote a concept of truth.”