#CNILux: Aquazzura’s Edgardo Osorio On Interiors, Mindfulness and That Trump Lawsuit
Aquazzura founder Edgardo Osorio is famous for his good taste when it comes to furnishing his boutiques – and there is a logical methodology when it comes to doing so.
“I treat retail space like my home,” he told Suzy Menkes at the CNI Luxury Conference today. “When you walk into an Aquazzura store, I want you to feel like you’re walking into my living room in every city. You wouldn’t design a penthouse in New York the same as your beach house in Miami – it shouldn’t be the same and I don’t think retail should be any different.”
The popular designer, who started his company when he was 25 years old, has enjoyed huge popularity, due in part, he says, to the Instagram age, which exploded around the same time he was starting out and to which he says he is very grateful. But, despite social platforms of the kind, he is an old soul – or should that be mindful? – when it comes to connecting.
“I’ve met a lot of people through social media, but also through friendships that have evolved,” he said. “I’ve worked with amazing people, and I believe that as a male designer you need a woman’s point of view which comes with listening to what women want… I’m old school, I like to go and meet the women who wear my shoes – I want see what they wear, how they discovered the brand – it’s important to me. Designers used to be in a bubble with an imaginary muse from Paris or New York and there was no real contact. That contact is needed and important now.”
The designer also touched on his lawsuit with Ivanka Trump (Osorio accused Trump in 2015 of copying his Wild Thing sandal), as well as other legal moves he has taken to protect the IP of his designs.
“Well, Suzy, this happens,” he smiled. “The funny thing is that whether it’s her or anyone else, when it’s good, everyone wants to copy it and make money of it. You do your best to protect yourself and find the best lawyers, but cases of intellectual property rights take a longer time in the US. I’ve learnt from experience. The most important thing is to move on and keep creating beautiful things that people want to copy!”